population is familiar with Twitter (even if they don’t use it) Things should slow down to a more normal pace in 2021 with 2.4% growth, followed by 2.0% growth in 2022. In October, they revised their 2020 forecast to growth of 8.4%. Twitter’s user base is predicted to grow 2.4% in 2021ĮMarketer originally predicted that Twitter would see 2.8% growth in 2020, but the pandemic changed everything. That number is 187 million as of Twitter’s Q3 2020 quarterly report, a 29% increase year-over-year. ![]() The number Twitter itself publishes to describe its audience is “monetizable daily active users” (or mDAUs). This number is an extrapolation by Hootsuite and We Are Social based on Twitter’s self-serve advertising tools. That number is up 8% since Q3 2020, an increase of 27 million users. Twitter has an advertising audience of 353 million ![]() ![]() Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.
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